Motivated business owners and first time e-commerce entrepreneurs start their journey with building their online store to grab a share of the 1 trillion dollar global e-commerce sales. This figure is projected to touch 1.5 trillion dollars by 2018. As lucrative and as tempting all these might sound, attrition rates in e-commerce businesses are also high.
Every year tens of thousands e-commerce businesses shut shop owing to one single biggest reason – Sales. Not every businesses can aim for venture capital and are unable to sustain themselves without the availability of cash-flow from regular sales. Surprisingly, there is just one broad factor that controls sales for majority of online businesses, and it is called Conversion!
“You bring visitors to your website, benefit them with information on how to solve the problem they are currently facing and then finally they end up making a purchase” -> You convert a visitor into a sale! Unfortunately, conversion is the one important aspect of e-commerce that most businesses tend to ignore and there by paving the way to their closure.
This talk will be aimed at educating WooCommerce users and business owners about some proven Conversion tactics that always work across most niches and industries online. I will be talking about:
1. Woocommerce Conversion optimisation Strategies – Plugins and themes (Color Psychology)
2. Optimal design for product pages
3. Checkout pages that convert
4. Recovering abandoned cart in WooCommerce
5. WooCommerce SEO that works
6. Proven growth tactics to get new prospects to your WooCommerce powered store
Another area where this talk aims to focus is user adoption. We all know that Shopify is another webstore that business owners think about when deciding between WooCommerce and Shopify. Although aware that using WooCommerce would give more and better customisation options over Shopify, storeowners tend to chose Shopify over WooCommerce because of the additional help in various business aspects that they receive from Shopify as a platform such as help with Conversion and Growth tips, case studies, sales lessons etc. With this talk, I aim to underline the important aspects of the entire sales funnel and how it can be attained using various plugins on WooCommerce.
Benefits after attending the talk:
1. Store owners can see considerable increase in their WooCommerce powered web stores if they implement the strategies that I will mention.
2. WooCommerce developers will be in a better position to correctly guide their clients when they work on customizing WooCommerce website.
3. Woo Designers can create better-looking and conversion-ready Woo themes