In the run up to WordCamp Lancaster, we will be featuring some of our speakers here on the website.

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  How and when did you get started with WordPress?

  At the tender age of 19, I started a blog about Japanese music (something I was a bit of a know-it-all on at the time). Six months into using another platform, I took the leap to self-hosted WordPress and never looked back. Four years of fiddling with themes, PHP, and content followed, and prepared me in a ton of ways for the career I have now.

  If you’ve attended WordCamp Lancaster before, what’s your fondest memory of it? If not, what do you like most about WordCamps?

  I’ve never attended WordCamp Lancaster (shame!), but what I love most about WordCamps in general is the opportunity to chat and connect with people who have different levels of knowledge about WordPress. It’s so fun to both teach and be taught in the same space.

  What do you hope attendees will take away from your talk?

  Content marketing isn’t easy, it isn’t a fast track to success or profit, and it isn’t guaranteed. But if it’s done well, and (sometimes even more importantly!) done with heart, it can have enormous benefits for your visitors/customers, and for you in turn.

  What are you currently learning?

  Public speaking skills! And I’m continuing to learn Japanese, which has been an ongoing hobby of mine for 10+ years.

  Do you know what a stroopie is? No googling.

  Nope. Can I eat it?

  What did you do during the blizzard?

  Shoveled ’till my arms nearly fell off, wrote blog posts, and wished I’d bought more snacks.

  Where can we find you online?

  On Twitter, @nicoleckohler
  On Instagram, @freequiet
  My rarely updated blog: littleyellowpenguin.com
  My day job, writing for Woo: woothemes.com/blog

Nicole Kohler‘s session is titled Common Misconceptions About Content Marketing. View the full schedule.

WordCamp Lancaster will be held on March 5th with Contributor Day on March 6th. Get your ticket today.