{"id":159,"date":"2016-02-02T11:58:04","date_gmt":"2016-02-02T16:58:04","guid":{"rendered":"https:\/\/2016.lancasterpa.wordcamp.org\/?post_type=wcb_session&#038;p=159"},"modified":"2016-02-29T00:17:43","modified_gmt":"2016-02-29T05:17:43","slug":"knowing-your-audience","status":"publish","type":"wcb_session","link":"https:\/\/lancasterpa.wordcamp.org\/2016\/session\/knowing-your-audience\/","title":{"rendered":"Knowing Your Audience"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/2016.lancasterpa.wordcamp.org\/files\/2016\/02\/begin.png\" class=\"session-tag\" alt=\"Great for beginners\" height=\"24\" \/><img decoding=\"async\" src=\"https:\/\/2016.lancasterpa.wordcamp.org\/files\/2016\/02\/seo.png\" class=\"session-tag\" alt=\"SEO and Marketing\" height=\"24\" \/><img decoding=\"async\" src=\"https:\/\/2016.lancasterpa.wordcamp.org\/files\/2016\/02\/user.png\" class=\"session-tag\" alt=\"User and Admin\" height=\"24\" \/><\/p>\n<p>Why do sites fail? They don&#8217;t know exactly who their audience is or where their audience is lurking throughout the internet. The lack of knowing your audience puts you at a disadvantage in content creation and actually marketing your site to that audience. I&#8217;ll discuss what you can do to solve this problem by connecting with your audience and paying close attention to who is viewing your site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do sites fail? They don&#8217;t know exactly who their audience is or where their audience is lurking throughout the internet. The lack of knowing your audience puts you at a disadvantage in content creation and actually marketing your site to that audience. I&#8217;ll discuss what you can do to solve this problem by connecting [&hellip;]<\/p>\n","protected":false},"author":14748471,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1457192700,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[158],"footnotes":""},"session_track":[736467],"session_category":[],"class_list":["post-159","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-strasburg-railroad"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6xYuZ-2z","session_date_time":{"date":"March 5, 2016","time":"10:45 am"},"session_speakers":[{"id":"158","slug":"bryan-nelson","name":"Bryan Nelson","link":"https:\/\/lancasterpa.wordcamp.org\/2016\/speaker\/bryan-nelson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/159\/revisions"}],"predecessor-version":[{"id":1431,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/159\/revisions\/1431"}],"speakers":[{"embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/158"}],"author":[{"embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/bznelson14"}],"wp:attachment":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=159"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}