{"id":180,"date":"2016-02-02T11:58:04","date_gmt":"2016-02-02T16:58:04","guid":{"rendered":"https:\/\/2016.lancasterpa.wordcamp.org\/?post_type=wcb_session&#038;p=180"},"modified":"2016-02-29T00:17:06","modified_gmt":"2016-02-29T05:17:06","slug":"common-misconceptions-about-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/lancasterpa.wordcamp.org\/2016\/session\/common-misconceptions-about-content-marketing\/","title":{"rendered":"Common Misconceptions About Content Marketing"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/2016.lancasterpa.wordcamp.org\/files\/2016\/02\/seo.png\" class=\"session-tag\" alt=\"SEO and Marketing\" height=\"24\" \/><img decoding=\"async\" src=\"https:\/\/2016.lancasterpa.wordcamp.org\/files\/2016\/02\/begin.png\" class=\"session-tag\" alt=\"Great for beginners\" height=\"24\" \/><\/p>\n<p>Content marketing sounds like a magic bullet &#8212; something that can improve your SEO, boost your traffic, and bring in more sales. <\/p>\n<p>Reality check: it&#8217;s not, at least not for everyone. <\/p>\n<p>I&#8217;ll clear up three common misconceptions about content marketing and explain the realities, plus how you can find the best use for it based on your business, audience, and desired outcome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing sounds like a magic bullet &#8212; something that can improve your SEO, boost your traffic, and bring in more sales. Reality check: it&#8217;s not, at least not for everyone. I&#8217;ll clear up three common misconceptions about content marketing and explain the realities, plus how you can find the best use for it based [&hellip;]<\/p>\n","protected":false},"author":14522815,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1457186400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[179],"footnotes":""},"session_track":[736467],"session_category":[],"class_list":["post-180","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-strasburg-railroad"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6xYuZ-2U","session_date_time":{"date":"March 5, 2016","time":"9:00 am"},"session_speakers":[{"id":"179","slug":"nicole-kohler","name":"Nicole Kohler","link":"https:\/\/lancasterpa.wordcamp.org\/2016\/speaker\/nicole-kohler\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/180\/revisions"}],"predecessor-version":[{"id":1429,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/180\/revisions\/1429"}],"speakers":[{"embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/179"}],"author":[{"embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/nicoleatwoo"}],"wp:attachment":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=180"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}