Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mobile). It can be difficult to balance the web content so that visitors receive the information that they are looking for without being frustrated with excess.
This session will cover some ideas & examples to get you started whether you are creating a new site or revamping your current site. If anyone is brave enough, I would love to do a live critique of your website & the content that is there.