Stoney deGeyter is the CEO and fearless pit crew leader of Pole Position Marketing, a results-driven digital marketing agency established in 1998. In addition to business training events, Stoney has been known to spin a yarn or two at nationwide conferences, such as PubCon, Search Marketing Expo (SMX), Affiliate Summit, and various WordCamp events. He is the author of The Best Damn Web Marketing Checklist, Period!, and his articles about how to navigate the web marketing landscape have been published on Search Engine Land, Marketing Land, Orbit Media Studios, and Search Engine Journal as well as Pole Position Marketing’s own E-Marketing Performance blog.