{"id":257,"date":"2018-01-13T12:50:05","date_gmt":"2018-01-13T17:50:05","guid":{"rendered":"https:\/\/2018.lancasterpa.wordcamp.org\/?post_type=wcb_session&#038;p=257"},"modified":"2018-01-15T11:05:39","modified_gmt":"2018-01-15T16:05:39","slug":"i-built-it-but-they-didnt-come-why-field-of-dreams-marketing-doesnt-work","status":"publish","type":"wcb_session","link":"https:\/\/lancasterpa.wordcamp.org\/2018\/session\/i-built-it-but-they-didnt-come-why-field-of-dreams-marketing-doesnt-work\/","title":{"rendered":"I Built It, but They Didn&#8217;t Come: Why Field of Dreams Marketing Doesn&#8217;t Work"},"content":{"rendered":"<p>Over the last couple of years, it has become harder in the WordPress space to just build something and expect it to sell. In this talk, I will review my own experience with creating courses and expecting people to just buy them. We&#8217;ll go over what I did right, what I did wrong, and what I&#8217;m working on to make my marketing plan better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last couple of years, it has become harder in the WordPress space to just build something and expect it to sell. In this talk, I will review my own experience with creating courses and expecting people to just buy them. We&#8217;ll go over what I did right, what I did wrong, and what &hellip; <a href=\"https:\/\/lancasterpa.wordcamp.org\/2018\/session\/i-built-it-but-they-didnt-come-why-field-of-dreams-marketing-doesnt-work\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">I Built It, but They Didn&#8217;t Come: Why Field of Dreams Marketing Doesn&#8217;t Work<\/span><\/a><\/p>\n","protected":false},"author":127190,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1520090700,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[256],"footnotes":""},"session_track":[1225369],"session_category":[],"class_list":["post-257","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-owner"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p93xJy-49","session_date_time":{"date":"March 3, 2018","time":"10:25 am"},"session_speakers":[{"id":"256","slug":"joe-casabona","name":"Joe Casabona","link":"https:\/\/lancasterpa.wordcamp.org\/2018\/speaker\/joe-casabona\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/257\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/257\/revisions\/396"}],"speakers":[{"embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/256"}],"author":[{"embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/jcasabona"}],"wp:attachment":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=257"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}