When it comes to search results, sometimes the competition against your website is in the millions, and sometimes earning the top spot is downright impossible. Learn how to make your posts stand out, especially with structured data, even if you can’t gain that coveted number one position.

All of the data for your WordPress site is stored in the database. We’ll look at what this means and how this information is organized. Understanding the WordPress database has allowed me to perform emergency maintenance on sites and made me a better developer. Join me for this light-hearted romp through the WordPress database (no prior database experience necessary).

WordPress is probably the easiest CMS you can develop for. Its simplest plugins consist of a single function and some header data, and anyone with determination and a grasp of programming basics can create their own.

But there’s a gap between mastering technical essentials and acquiring a degree of wisdom about what makes for a successful plugin or theme. This talk offers advice to developers about pitfalls to avoid and ways they can create better plugins or themes.