{"id":517,"date":"2019-03-11T15:53:23","date_gmt":"2019-03-11T15:53:23","guid":{"rendered":"https:\/\/2019.lancasterpa.wordcamp.org\/?post_type=wcb_session&#038;p=517"},"modified":"2019-06-10T05:29:08","modified_gmt":"2019-06-10T04:29:08","slug":"create-paid-content-for-brands-without-needing-a-large-following","status":"publish","type":"wcb_session","link":"https:\/\/lancasterpa.wordcamp.org\/2019\/session\/create-paid-content-for-brands-without-needing-a-large-following\/","title":{"rendered":"Create Paid Content for Brands (without needing a large following)"},"content":{"rendered":"<div id=\"v-x96hCE6l-1\" class=\"video-player\"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='640' height='360' src='https:\/\/videopress.com\/embed\/x96hCE6l?hd=1&amp;cover=1&amp;loop=0&amp;autoPlay=0&amp;permalink=1&amp;muted=0&amp;controls=1&amp;playsinline=0&amp;useAverageColor=0&amp;preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent=\"true\" allow='clipboard-write'><\/iframe><script src='https:\/\/s0.wp.com\/wp-content\/plugins\/video\/assets\/js\/next\/videopress-iframe.js'><\/script><\/div>\n\n\n<p>Whether you\u2019ve been blogging for a decade, or you\u2019re just starting out&#8230; creating great content for brands is one of the best ways to make money. Throughout this session, you\u2019ll discover ways to use your own skill-sets to bring value to brands, regardless of what your own personal following might be! You are able to provide value whether your content lives on your own platforms, the brand\u2019s platforms, or both; and it\u2019s your job to get creative with how you package your value. My goal is to answer the following questions&#8230;<\/p>\n<p>What services should I offer?<br>\nChances are that your blogging experience has turned you into a one-stop-shop media company! And there are many ways that you can bundle those skills into services that companies are willing to pay for. We will discuss a variety of specific and marketable services as well as ways to figure out which services will be the best fit for you personally.<\/p>\n<p>How can I market those services?<br>\nOnce you have a clear idea of what you\u2019d like to provide to brands, you need to convince them that you are the best person for the job! The good news? There are endless ways to market your services, and we will dive into various strategies that you can start implementing right away. The bad news? They all take time, effort, and consistency. There are clear paths to success, but there aren\u2019t any shortcuts.<\/p>\n<p>Who should I reach out to?<br>\nThis part of the process is so crucial! After putting in so much time and effort into the services and the marketing strategy, we are just ready to throw it out into the world and see what happens. Unfortunately, if you don\u2019t have a massive following already, this method won\u2019t get you very far. Instead, we want to be strategic about finding new direct contacts that are a great fit for what we are offering. Again, this is time-consuming (and oftentimes brain-numbing), but it works!<\/p>\n<p>The beauty of this process is that any blogger can follow it and find a new source of income. Once we start thinking of ourselves as mini media companies, a whole new world opens up!<\/p>","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019ve been blogging for a decade, or you\u2019re just starting out&#8230; creating great content for brands is one of the best ways to make money. Throughout this session, you\u2019ll discover ways to use your own skill-sets to bring value to brands, regardless of what your own personal following might be! You are able to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lancasterpa.wordcamp.org\/2019\/session\/create-paid-content-for-brands-without-needing-a-large-following\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Create Paid Content for Brands (without needing a large following)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13842049,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1556366400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[516],"footnotes":""},"session_track":[1272165],"session_category":[],"class_list":["post-517","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-accessible","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxUqd-8l","session_date_time":{"date":"27th April 2019","time":"1:00 pm"},"session_speakers":[{"id":"516","slug":"shari-medini","name":"Shari Medini","link":"https:\/\/lancasterpa.wordcamp.org\/2019\/speaker\/shari-medini\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/517\/revisions"}],"predecessor-version":[{"id":1539,"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/517\/revisions\/1539"}],"speakers":[{"embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/516"}],"author":[{"embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/sharimed"}],"wp:attachment":[{"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=517"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/lancasterpa.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}