{"id":1211,"date":"2020-03-10T21:48:29","date_gmt":"2020-03-11T01:48:29","guid":{"rendered":"https:\/\/2020.lancasterpa.wordcamp.org\/?post_type=wcb_session&p=1211"},"modified":"2020-03-10T22:07:56","modified_gmt":"2020-03-11T02:07:56","slug":"floating-to-the-top-how-content-strategy-and-a-crisis-plan-literally-rescued-us-from-the-flood","status":"publish","type":"wcb_session","link":"https:\/\/lancasterpa.wordcamp.org\/2020\/session\/floating-to-the-top-how-content-strategy-and-a-crisis-plan-literally-rescued-us-from-the-flood\/","title":{"rendered":"Floating to the Top: How Content Strategy and a Crisis Plan Literally Rescued Us from the Flood"},"content":{"rendered":"\n

Maybe you\u2019ve seen videos like this, where cars float downstream<\/a> in what\u2019s normally a quiet, little creek and thought, \u201cThank God that\u2019s not us.\u201d Only on August 11, 2018 it was us. Imagine being a community volunteer organization that finds itself under 4 feet of water after an unprecedented flash flood.<\/p>\n\n\n\n

We lost 80 years of supplies in 30 minutes almost 90% of what we owned. Our crisis plan coupled with content and social media strategy learned from WordCamps saved us. Our coordinated efforts achieved massive media coverage, an army of volunteers, and more money raised in three days than we dreamed possible.<\/p>\n\n\n\n

This presentation will cover the following that any business owner\/volunteer organization can follow:<\/p>\n\n\n\n